We exist to help you make new donor relationships.

To learn more, watch the overview of Digital Class Agency™, our flagship software product:

Digital Class Agency™ by (back to top)

AlumniFidelity's flagship software product, Digital Class Agency™, infuses the time-honored concept of class agency fundraising with leading-edge technology. Using our zero-install software, university development officers invite alumni leaders to create template-based fundraising pages that encourage fellow classmates to donate. As the development staff, you have easy tools to customize aesthetics, establish boilerplate text, censor content, own the data, and receive the funds in a way that integrates with your current process. Compared with traditional phone- or mail-based class agency, Digital Class Agency™ takes a sliver of the time, is less expensive, more effective, and more pleasant for all involved.

University development vs. political/nonprofit fundraising

AlumniFidelity's Web-based, peer-to-peer fundraising platform is akin to those that fuel political fundraising bonanzas. But university development is unique. There is no election instilling urgency, and no heartrending cause. Our specialized tools and data-driven use strategies empower universities to succeed.

What development officers don't have

Development officers don't have perfect contact information for all alumni. They don't have personal relationships with most alumni. They don't have unlimited budgets or unlimited staff.

What development officers do have

Development officers do have bonds with a core of passionate alumni that has done volunteer work in the past. These extra-loyal alumni do have deep ties with their classmates. And the university has a broad base of alumni who would give if asked in the right forum, and by a friend.

Take what you have, apply leverage, lift world

Through AlumniFidelity, the development staff asks a core set of alumni ("champions") to build personal fundraising pages off of a customized boilerplate. The champions have dynamic tools to persuade classmates to donate, and the development office retains all data for the future.

Archimedes declared, "Give me a lever long enough and a fulcrum on which to place it, and I will move the world." AlumniFidelity leverages your champions to yield manyfold donor growth.

Client Testimonials (back to top)

“The team at AlumniFidelity has been outstanding to work with. They are attentive, responsive and have continuously exceeded my expectations in all areas of the process. I would highly recommend them to anyone interested in innovative online fundraising.”

-- Nick Jordan, Board Member, UVa's Ridley Scholarship Fund

“This is a great tool when positioned well with a committed core group to drive their respective networks.”

-- Tom Faulders, Executive Director, The University of Virginia Alumni Association

AlumniFidelity in the Press and on Campus (back to top)

Fundraising software designer AlumniFidelity targets schools’ development offices, Washington Business Journal, August 23, 2010.

Young Guns: Business-Savvy Youth Leading the Market, Northern Virginia Magazine, May 2010.

AlumniFidelity Signs Contracts with Rochester Institute of Technology, Embry-Riddle Aeronautical University, Citybizlist, April 14, 2010.

AlumniFidelity Helps Nonprofits, Arlington Connection, July 30, 2009.

The Consulting Game: AlumniFidelity, The National Journal, June 6, 2009.

Yes, You Can: What can advancement learn from the Obama campaign?, Council for Advancement and Support of Education, February 1, 2009.

Below: Ashleigh Cain, 13, presents funds she raised via AlumniFidelity to Penn State's Agricultural Sciences Entomology Department (July 24, 2009):

For press inquiries, write to press@alumnifidelity.com.

Leadership (back to top)

David Andrukonis, CEO, Founder

Prior to co-founding AlumniFidelity, David was responsible for new business development for American Federal Savings Bank in Washington, D.C. David studied business administration and political science at the University of North Carolina-Chapel Hill and graduated in 2005. While in school, David was employed by Capital One to architect an interactive software program to train all company employees, and he led an educational start-up venture in Arlington, VA and Wake County, NC.

Will Marlow, COO, Founder

Will comes from Capitol Hill, where he served as the Director of Online Communication and Press Secretary for two members of Congress. The inspiration for AlumniFidelity came from Will's work on Capitol Hill. Will and David teamed up during the summer of 2007 to create a company that would help universities and schools benefit from the same online fundraising tools that were revolutionizing the political fundraising process. Will graduated from the College of William and Mary in 2005.

Jim Warren, Founding Advisor

Jim was selected to head AlumniFidelity's Advisory Board because of his unparalleled experience and renown across the university development community. Jim (JD with honors, George Washington University, 1982; Bachelor of Economics, magna cum laude, Duke, 1979) is President and Founder of College Connections, a 27-year-old firm that has driven unprecedented success for its university development, alumni association, and athletics foundation clients. College Connections' accomplishments include increasing annual giving participants by 92% (+219) and participation by 64% over three years.

Jim served as President of the Duke Alumni Association from 1994-95 and as a member of the Duke Board of Trustees from 1995-96.

In 2005, the president of Bucknell, a College Connections client, asked Jim to pinch-hit as Bucknell's Interim Director of Alumni. Jim served with distinction for 12 months.

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